If you’re a real estate agent in North America, you’ve probably had days where listing a property takes way too much time. You’re writing property descriptions, coordinating with photographers, talking to designers for staging or flyers, and trying to keep everything aligned across Facebook, Instagram, MLS, and maybe even TikTok. It’s a lot of work—and it pulls you away from what really matters: selling homes and working with clients.

The Real Struggle with MLS Data. I’ll be honest—I’ve spent countless hours wrestling with MLS data. Copying and pasting property info from one system to another, double-checking square footage, school zones, community details…it’s a time suck. On top of that, I’ve had to write descriptions that actually catch a buyer’s interest. Some days, I just don’t have the time or creative energy to do it justice.

As a realtor, writing listing descriptions can sometimes feel like a never-ending task. It’s one of those things we all know is super important, but it can also take up a lot of time that we could be spending on client relationships, showings, or just managing our day-to-day. So, you might be wondering—are there free AI tools out there that can help with this?

The Market Has Changed—And So Must We. When I first started as a real estate agent, things moved at a different pace. Clients would browse newspaper listings, visit open houses on weekends, and take their time deciding. Today, everything’s flipped. Buyers expect instant information, fast responses, and high-quality visuals. They’re scrolling Zillow, Redfin, and social media 24/7. If your listings aren’t sharp, they swipe right past you.